Who will take over TV screens and in the hearts of Chinese children to the place of Mickey Mouse, Bugs Bunny, SpongeBob or Pokemon? The names of the cartoons made in China are not yet ready to replace them well known, but the Beijing government is trying by all means to sustain their popularity by May 1 will ban foreign cartoons from TV listings - European, American or Japanese are - from 17 to 21, the time period between afternoon and prime time preferred by young people. The measure will help "the growth industry of the inner core," said the State Administration of Radio, Film and Television, which oversees the censorship of its media content: as early as August 2006, the SARFT had imposed a first limitation to the broadcast Foreign cartoons banned between 17 and 20, arriving in 2007 to total 101,900 minutes of animation programs aired Chinese, an increase of 38% over the previous year. The percentage promises to rise, given that, next time off-limits extension, the SARFT has also required that for every three foreign cartoons will be broadcast aired seven Chinese.
The new regulation not only expresses the impulse autarkic and protectionist government in Beijing, but it also reflects the desire to convey a "harmonious" society with a view of the upcoming Olympics: President Hu Jintao has put in place a campaign general ethical standards, which affected, in addition to the cartoons is not aligned with Chinese culture, including all audio and video products that contain sexual references and horror movies and supernatural content.
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